When relaunching skittles into South Africa, a digital campaign was created to
"Smuggle the Rainbow" into the country. To support the digital campaign, and launch
the idea, we designed direct mailers sent to bloggers. These hand crafted mailers looked like traditional books, but inside was a secret message prompting them to play the online game. The books also contained personalised packaging with each of the bloggers faces illustrated on the pack design, so when they opened the lid it looked like they had a mouthful of Skittles.